Digital Bloom is a gaming festival that explores what gets lost, distorted, or reinterpreted when reality is translated into data. The identity draws from the Danish national flower, which is abstracted into a digital dot matrix and then reconstructed through hand stitching. This transformation reflects the convention's central theme: the journey from physical form to digital representation, where meaning is encoded, fragmented, and reassembled. By combining pixel-based structures with tactile craft, Digital Bloom creates a visual language that sits between technology and humanity, highlighting the beauty and imperfection that emerge when the real world is converted into data.